Pengaruh Persepsi Nilai, Persepsi Pengetahuan Lingkungan dan Sikap Terhadap Produk Hijau pada Niat Beli Hijau Konsumen Air Mineral Ades di Daerah Istimewa Yogyakarta

This study aims to explain the extent of influence Perceived Value, Environmental Knowledge Attitudes towards Green Products on Purchase Intentions Ades Mineral Water Consumers in Special Region Yogyakarta. uses four variables, namely Knowledge, Attitude as independent variable and Intention dependent variable. The population that is taken this are those who buy mineral water products at least once. sampling method used Accidental Sampling data collection using a questionnaire. results showed partially perceived value had positive significant effect Intention, did not have Intention.